When you're setting up an insurance broking practice or financial advisory firm, the structure you choose shapes everything from your professional liability to your tax position. Most brokers working in the FCA-regulated space operate as limited companies rather than sole traders. It gives you that crucial separation between personal and business assets, which matters when you're handling client money and claims.
Registration at Companies House isn't complicated, but it does require attention to detail. Get it wrong and you'll either face delays or have to apply for corrections later. This guide walks you through exactly what you need to do.
Have these items ready before you log into Companies House:
If you're operating under the FCA's COBS rules as an insurance broker, you'll want to ensure your company name isn't misleading about your permissions. If you're only authorised to broker general insurance, for example, avoid naming yourself something that suggests you offer life insurance too.
Visit the Companies House website and search their register. You need a name that isn't already registered and doesn't breach their naming rules. The name should be in English and include "Limited" at the end (or "Ltd" for short). Some words require permission. If you want to use words like "bank" or "insurance", you'll need approval from the Treasury or relevant regulator first. Most insurance brokers don't run into this issue, but it's worth checking.
You need a Memorandum and Articles of Association. These describe what your company does and how it's governed. Companies House provides a standard template, and most insurance broking practices use this without amendment. The Memorandum states the company's purpose. The Articles cover things like how many shares exist, who can be a director, and how board meetings work. If you're a small operation with one or two directors, the standard articles usually suit you fine.
This is the main registration form. You can file it online through Companies House WebFiling or on paper. Most people use WebFiling now because it's faster and you get confirmation immediately. The form asks for:
If you're filing online, you'll need to create a Companies House account first. This takes five minutes.
As of 2024, the fee to register a limited company is £12 if you file online same-day or £40 if you file on paper. Online filing takes minutes and you get your certificate immediately. Most brokers pay the £12 and get it done electronically.
Once Companies House processes your application, you'll receive a Certificate of Incorporation. This proves your company legally exists. It includes your company registration number (usually eight digits). Keep this safe. You'll need it when opening a business bank account, registering for VAT, or registering with the FCA.
Registration at Companies House is just the first step if you're going to trade in insurance. You still need to register with the FCA. Companies House registration doesn't give you any FCA permissions or permissions to handle client money. Once you've got your certificate of incorporation and company number, you can apply to the FCA for authorisation as an insurance broker. This is a separate process and takes considerably longer (typically 8-12 weeks).
Some brokers register at Companies House first, then work through the FCA application. Others prepare their FCA application in parallel. Either way, don't assume registration at Companies House means you're ready to trade. The FCA won't allow you to accept client mandates until you're authorised.
Spelling your company name differently on Companies House than on your FCA application creates headaches. Keep the name consistent everywhere. If you're a sole trader considering limited company status, don't use your personal name as the company name unless you absolutely must. Something like "Smith Insurance Solutions Limited" gives you more flexibility if you decide to sell or rebrand later.
Also, make sure your registered office address is one where you can actually receive mail. If you're using a virtual office service or a colleague's premises, confirm they'll accept Companies House documents and pass them on to you promptly. Missed statutory notices from Companies House can trigger late-filing penalties.
Once you've got your certificate, open a business bank account in the company's name. You'll need the certificate and your company number. Set up a payroll if you're drawing a salary. Register for VAT if your turnover will exceed the threshold (£85,000 as of 2024). And if you haven't already, start your FCA authorisation process.
Registration at Companies House is straightforward and costs very little. The real work comes after, building your book of business and ensuring your compliance systems are watertight. But at least the formal registration side is out of the way quickly.