When you're setting up an insurance broking practice or financial advisory firm, the structure you choose shapes everything from your professional liability to your tax position. Most brokers working in the FCA-regulated space operate as limited companies rather than sole traders. It gives you that crucial separation between personal and business assets, which matters when you're handling client money and claims.

Registration at Companies House isn't complicated, but it does require attention to detail. Get it wrong and you'll either face delays or have to apply for corrections later. This guide walks you through exactly what you need to do.

What You'll Need Before You Start

Have these items ready before you log into Companies House:

  • Your proposed company name (and two or three alternatives, in case your first choice is taken).
  • The registered office address. This is where Companies House will send official documents. Many brokers use their business premises, but it can be a third-party address if you prefer.
  • Details of all directors and shareholders. You need at least one director, and they must be over 16 and not disqualified.
  • Information about what your company will do. This goes in your Memorandum and Articles of Association.
  • Confirmation that all directors and shareholders have consented to their appointment.

If you're operating under the FCA's COBS rules as an insurance broker, you'll want to ensure your company name isn't misleading about your permissions. If you're only authorised to broker general insurance, for example, avoid naming yourself something that suggests you offer life insurance too.

The Registration Process: Step by Step

Step 1: Check Your Company Name

Visit the Companies House website and search their register. You need a name that isn't already registered and doesn't breach their naming rules. The name should be in English and include "Limited" at the end (or "Ltd" for short). Some words require permission. If you want to use words like "bank" or "insurance", you'll need approval from the Treasury or relevant regulator first. Most insurance brokers don't run into this issue, but it's worth checking.

Step 2: Prepare Your Constitutional Documents

You need a Memorandum and Articles of Association. These describe what your company does and how it's governed. Companies House provides a standard template, and most insurance broking practices use this without amendment. The Memorandum states the company's purpose. The Articles cover things like how many shares exist, who can be a director, and how board meetings work. If you're a small operation with one or two directors, the standard articles usually suit you fine.

Step 3: Complete Form IN01

This is the main registration form. You can file it online through Companies House WebFiling or on paper. Most people use WebFiling now because it's faster and you get confirmation immediately. The form asks for:

  • Company name and registered office address.
  • Statement of capital. This tells Companies House how many shares you're issuing and at what value. For a small broking firm, this is often straightforward. You might issue 100 shares at £1 each, giving you £100 of share capital.
  • Details of all directors and shareholders.
  • A declaration that all constitutional requirements have been met.

If you're filing online, you'll need to create a Companies House account first. This takes five minutes.

Step 4: Pay the Filing Fee

As of 2024, the fee to register a limited company is £12 if you file online same-day or £40 if you file on paper. Online filing takes minutes and you get your certificate immediately. Most brokers pay the £12 and get it done electronically.

Step 5: Receive Your Certificate of Incorporation

Once Companies House processes your application, you'll receive a Certificate of Incorporation. This proves your company legally exists. It includes your company registration number (usually eight digits). Keep this safe. You'll need it when opening a business bank account, registering for VAT, or registering with the FCA.

Critical Steps for FCA-Regulated Brokers

Registration at Companies House is just the first step if you're going to trade in insurance. You still need to register with the FCA. Companies House registration doesn't give you any FCA permissions or permissions to handle client money. Once you've got your certificate of incorporation and company number, you can apply to the FCA for authorisation as an insurance broker. This is a separate process and takes considerably longer (typically 8-12 weeks).

Some brokers register at Companies House first, then work through the FCA application. Others prepare their FCA application in parallel. Either way, don't assume registration at Companies House means you're ready to trade. The FCA won't allow you to accept client mandates until you're authorised.

Common Mistakes to Avoid

Spelling your company name differently on Companies House than on your FCA application creates headaches. Keep the name consistent everywhere. If you're a sole trader considering limited company status, don't use your personal name as the company name unless you absolutely must. Something like "Smith Insurance Solutions Limited" gives you more flexibility if you decide to sell or rebrand later.

Also, make sure your registered office address is one where you can actually receive mail. If you're using a virtual office service or a colleague's premises, confirm they'll accept Companies House documents and pass them on to you promptly. Missed statutory notices from Companies House can trigger late-filing penalties.

Next Steps After Registration

Once you've got your certificate, open a business bank account in the company's name. You'll need the certificate and your company number. Set up a payroll if you're drawing a salary. Register for VAT if your turnover will exceed the threshold (£85,000 as of 2024). And if you haven't already, start your FCA authorisation process.

Registration at Companies House is straightforward and costs very little. The real work comes after, building your book of business and ensuring your compliance systems are watertight. But at least the formal registration side is out of the way quickly.