At Eden Associates, we are dedicated to creating a meaningful, long-term relationship with you that is based on understanding, knowledge and commitment to progress. We are a company of action:proactive, professional and committed to creating long-term success and financial progression for you, our client. We understand that everyone's different, and that's why our financial planning approach is as individual as you.
The company was launched in 2001 as a joint venture between insurance guru, Peter Wood, and Halifax plc. It launched Sheilas' Wheels - the UK's leading female-focused insurance brand - in 2005. Themajority of esure's senior management team helped set up the company in the years since launch in 2001 and have been building on its success ever since. The senior management team comprises executives with an average of 20 years experience in the insurance industry.
Mr Wood pioneered the direct selling of insurance over the telephone back in 1985, when he launched Direct Line. With esure, his aim was to go a step further and harness the efficiency of the Internetto give a better deal to responsible drivers and careful homeowners. From the outset, our goal was to offer superior service - on both the internet and phone - while using technologically advanced systems and underwriting to keep premiums low.
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